5 Tips on Building a Design Portfolio


1) Pause! Take a step back and review your best work!

When selecting images to use in your design portfolio, always showcase the type of work you want to be doing in the future. It’s important to incorporate various styles of designs you have done and remember your portfolio is only as good as your weakest image. Therefore, be sure to showcase the designs that you are truly proud of. Let your work speak for itself!

2) Physical and Online Design Portfolio

In the 21st century, technology is a part of our day to day activities. From booking appointments via a smartphone app to social media platforms like Instagram and Facebook. We are surrounded by technology and it has made our lives much more easy going. For design professionals, it is important to showcase your work by having an online portfolio as well as a physical portfolio such as a Look Book when meeting with potential clients. A physical portfolio is instantly accessible, gives clients the ability to explore something new with their hands, which creates a stronger sense of memory in their brain, and leaves a lasting impression. As for creating a social media presence, an online portfolio is a quick way to send viewers from your social media post to your work.


3) Let your work speak for itself – shine bright!

Designing beautiful events and capturing these moments are only a small part of building a design portfolio. When selecting images to be included in your design portfolio be sure those images match your brand message. It’s also important to add distinctive elements to your portfolio such as awards, social media handles and blog/website. Your design portfolio should reflect your competitive positioning and hone in on what’s important to your market as well as communicate your message effectively.

4) Show you working!

Showcasing beautiful handcrafted centerpieces and floral designs is important for a design portfolio. However, what’s even more important is showing YOU working! Capturing candid shots of you working behind the scene allows your audience to connect with you and see all the hard work that goes into putting an event design together.


5) Lastly, be confident and tell your story!

What’s your story? How did you get started? What motivates you and how do you inspire others? A well put together design captures your audience and displays a unique prospective in your industry. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on creative fresh look!
Wedding Planner: Top That Table | Wedding Florist: Delux Floral | Venue: Shenandoah Country Club

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